Jennybee

Street Action (UK and USA) is a charity 'committed to raising support for and advocating on behalf of street children organisations in Africa.'

Street Action is focussed on becoming a '21st century NGO'. I'm helping them become comfortable and confident in the online environment in order to build genuine relationships with supporters and advocates and highlight Street Action messages.

I lead a team of around 20 people who make up film crews, edit teams and support staff.

We capture and edit video content throughout the annual festival that takes place on August bank holiday weekend.

The videos attempt to represent the huge breadth of the Greenbelt programme and include interviews with speakers, performances from poets and musicians, introductions to activities taking place, discussions between contributors, and more...

All the videos are available to view here: http://www.vimeo.com/greenbelt

The videos are highlighted on the Greenbelt website during the festival and remain there for posterity: http://www.greenbelt.org.uk/network/video

You can hear a short interview with me talking about my work in the Greenbelt September 2009 podcast:
http://www.greenbelt.org.uk/blog/2009/09/september-09-podcast-living-in-the-long-now/

I produce strategies that enable clients to engage with online audiences through blogs, social networks and content sharing sites.

Usually this begins with mapping the 'buzz' around the brand and evaluating audience sentiment.

Recommendations are based on clients existing marketing requirements and encourage new techniques to engage meaningfully and effectively with audiences.

I also design websites with social media at their core.

I advise clients on content approach, how to facilitate conversation and content sharing, and suggest techniques for engaging with audiences across other websites and services.

Portfolio: http://www.theawesomeweb.co.uk/work/

My job was to look for opportunities and encourage the Ministry of Justice to use web-based tools to improve working practices and communications, both internally and with the public.

I ran a social media campaign promoting youth justice initiatives in the North West of England. Tasks included commissioning and producing content for a campaign blog including written copy, audio interviews and videos. Establishing and managing Facebook and Twitter presences and monitoring conversation on blogs, forums and news websites.
http://www.makinggoodblog.co.uk

I produced a successful media monitoring 'dashboard' for the Press Office using free online tools. The dashboard has given the Press Office a much broader view of online media and has enabled press officers to respond to and rebut inaccurate stories before they break.

I helped the 'People, Power & Politics' policy team establish a 'national discussion' through development of a Wordpress website, a Twitter account and other social networking activities.
http://governance.justice.gov.uk

I carried out regular video production training with internal comms and press officers. Training concentrated on the production of 'behind-the-scenes' footage for use on the intranet and for distribution to media outlets via YouTube.
http://www.youtube.com/ministryofjusticeuk

I set up a regular programme of webchats between board members, ministers and MoJ staff. A first for Ministry of Justice, they've been extremely well received by staff and 'VIPs' alike.

Set up a regular programme of webchats between board members, ministers and MoJ staff. The first being with Permanent Secretary Suma Chakrabarti and promoted to 80,000 staff.

http://www.peoplemanagement.co.uk/pm/articles/2008/10/ministry-of-justice-chats-to-staff-online.htm

Daily maintenance of the Department of Health website, advising communications colleagues on digital media best practice and facilitating web projects.

Managed web projects, liaising with colleagues to agree concept, feasibility and timetable, writing brief outlining project requirements. Evaluate proposed content and produce wireframes, design and I.A. solutions. Ensure approval reached from stake-holders and deliver project on time.

Actively involved in discussions on strategy for National Gallery web presence; referring to best practice and industry trends to inform approach. Discussions included how to embrace social media, development of podcasting and other subscription services.

One of a small team undertaking National Gallery website re-design and CMS implementation. Had a key role in selecting CMS vendor and design agency, ensuring the best solution for the organisation was chosen. Worked closely with internal team and external design agency advising on usability best practice and WAI requirements.

Employed to improve the financial situation of Grade II* listed St. Peter’s Church by organising and coordinating arts events and private hires.

Took a lead role in organising and coordinating several arts events. Helped with promotion and publicity for Arts Council funded Fragrant Flower Festival, coordinated festival staff and volunteers and ensured smooth running of the event.

Conceived a new brand vision and look and feel. Achieved buy-in from Directors into what was a significant change for the organisation. Produced logo and business stationery and designed and built new website.

Part of the team that launched a complete site redesign at Workthing.com. Designed pages and contributed to discussions ensuring intuitive navigation and relevant page content.

Worked closely with the Marketing team to produce innovative online and offline creative including micro sites, interactive banners, newsletters and exhibition promotional material. Worked with external agencies, partner companies and printers to ensure satisfactory results.

Designed recruitment portals for companies such as yell.com, totallyjewish.com and city-and-guilds.co.uk resulting in successful dual branded sites with improved click through rates.